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Executive Insights

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Your Brand Is Being Shortlisted by a Machine. The Fix Is the Oldest Playbook There Is

Somewhere today, one of your customers asked ChatGPT what to buy instead of searching Google. The answer named three brands. If yours was not one of them, you were invisible at the exact moment the decision was made, and the engines remember their favourites.

Naureen Mohammed

Aug 215 min read

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The Future of UX: How Emerging Technologies Will Shape User Experience

In a digital-first world, user experience (UX) design is a critical differentiator for businesses, shaping how people interact with technology and perceive brands. As technology advances, UX will be transformed by artificial intelligence, augmented reality, and the Internet of Things. Trends like hyper-personalisation, inclusivity, emotional design, and automation are also redefining how companies approach UX.

Adrian Wong

Oct 25, 20244 min read

Fractional Execs in SME Business Reviews 'Top 30 Most Innovative Companies 2024'

We're thrilled to announce that Fractional Execs has been named one of the Top 30 Most Innovative Companies of 2024 by the SME Business...

Ella Hardiman

Oct 25, 20242 min read

Introducing 'The M&A Playbook' by Fractional Execs

In the ever-evolving business landscape, mergers and acquisitions (M&A) represent both immense opportunity and significant challenge....