Executive Insights

Most of the leadership advice available to a woman founder was written by, and for, someone who never had to prove they belonged in the room in the first place. That gap shows up in small but costly ways: coaches who mistake a founder's caution for lack of confidence, advisors who can't tell the difference between a real risk and an inherited one, board members who read decisiveness in a woman as recklessness when they'd read the identical call in a man as strength.

In an SME, especially in the first few years, everyone has to put a shoulder to the wheel and push, even if it is not their wheel. This is how I discovered something that is not often understood in business, and is what I call Left and Right thinking.

Have you ever come across the expression "what gets measured, gets managed"? It's attributed to the late Peter Drucker, legendary management consultant and business thinker. He is the person who coined the phrase "knowledge worker" - somewhat unbelievably, all the way back in 1959. WGMGM seems to exemplify a way of thinking that has all but taken over in modern business thinking, especially in the marketing sector.

We are thrilled to announce an exciting new partnership between Fractional Execs and INK Consulting. This collaboration marks a...