Executive Insights

Somewhere today, one of your customers asked ChatGPT what to buy instead of searching Google. The answer named three brands. If yours was not one of them, you were invisible at the exact moment the decision was made, and the engines remember their favourites.

Many growing businesses are not short of marketing activity. They are posting on LinkedIn. Updating the website. Sending the occasional email. Running a campaign when there is a launch, a quiet sales period or a sudden internal push. They may have a designer, a freelancer, an agency, a CRM platform and a content calendar somewhere in the background. On paper, marketing is happening. But commercially, very little is moving.

We are proud to share that Fractional Execs has been featured yet again in Your Business , James Caan’s leading publication for founders and growing companies. The feature focuses on a topic that is dominating boardroom conversations across the UK: artificial intelligence, and more importantly, how businesses are actually using it to drive growth. Why this feature matters Your Business is known for spotlighting practical insight from operators who are working directly with s

Strategy is harder to define than more deterministic business disciplines such as finance, manufacturing, or supply chain management. There is a formula for calculating discounted cash flows, but there is no formula for creating a winning strategy. Great strategy is contextual — rooted in industry dynamics and timing — and often contains an element of insight that competitors have missed.

At Fractional Execs , we’re celebrating a major milestone—not just for our founder, Alan Giles, but for the journey we’ve taken together...

Unbeknownst to many C-suite executives, AI has already infiltrated their organizations. This phenomenon, aptly termed Shadow AI, is occurring as employees and departments independently adopt AI-powered tools to enhance their productivity and problem-solving capabilities. From customer service chatbots to AI-driven data analysis tools, these technologies are being integrated into workflows, often without formal approval or oversight.